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The SaaStr Academy

SaaStr Academy provides you with all of the knowledge and best practices you need in whatever format works the best for you–whether you like blogs, podcasts, videos, ebooks, Q&A, or more!

Our primary reason for existence and our biggest passion is our community. And our community is fueled by our content. Now you can have all of the great SaaStr content you love in one place–easily sortable by content type, company stage, role, and topic!

300+ Lessons In How To Scale Faster

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Best of Sales

Popular Posts

A Framework For Your First SaaS Sales Comp Plan

A Framework For Your First SaaS Sales Comp Plan

The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

The 48 Types of VP Sales. Make Deadly Sure You Hir...

How Cheap a Product Can You Have And Still Have Salespeople?

How Cheap a Product Can You Have And Still Have Sa...

When You Hire Your First Sales Rep — Just Make Sure You Hire Two

When You Hire Your First Sales Rep — Just Ma...

What a Great VP Sales Actually Does. Where The Magic Is. And When to Hire One.

What a Great VP Sales Actually Does. Where The Mag...

Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums

Why Competition Is So Bitter in SaaS: Oligopolies ...

What Makes a Great VP of Sales and How to Hire One: The Complete Guide

What Makes a Great VP of Sales and How to Hire One...

Your #1 Sales Rep Should Be Driving a Tesla Plaid By Month 12. (And Not Buying a Panerai Watch) — Updated

Your #1 Sales Rep Should Be Driving a Tesla Plaid ...

If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days

If Your VP Sales Isn’t Going to Work Out ...

Curse of the ‘Middlers’: Why Happiness Officers Can’t Stand In for True Sales Professionals

Curse of the ‘Middlers’: Why Happiness...

The Second-Timers: Nick Mehta, CEO of Gainsight – “Never Stop Hiring Reps”

The Second-Timers: Nick Mehta, CEO of Gainsight &#...

How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t Magic.

How My VP, Sales Doubled Our Sales in 90 Days. And...

5 Tips to Grow 10-20% Faster Than Plan This Year

5 Tips to Grow 10-20% Faster Than Plan This Year

Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be.

Silos-in-the-Enterprise: Good. But Not All They Ar...

Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. (Updated)

Why The Greatest Sales Teams Just Kill It On Dec 3...

To Really Scale, You Need $1M on Your Balance Sheet for Every $2M in ARR

To Really Scale, You Need $1M on Your Balance Shee...

Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. (Updated)

Why The Greatest Sales Teams Just Kill It On Dec 3...

7 Learnings: Building Your First, Great Sales Development (SDR) Team

7 Learnings: Building Your First, Great Sales Deve...

“The Predictable Revenue Guide To Tripling Your Sales” by Aaron Ross and Jason M. Lemkin — Download Part 1 Now!

“The Predictable Revenue Guide To Tripling Y...

Inbound or Outbound Sales? The Answer is Yes

Inbound or Outbound Sales? The Answer is Yes

How to Ensure Your First 2 Sales Reps Actually Work Out (Updated)

How to Ensure Your First 2 Sales Reps Actually Wor...

Should Your VP Sales Start Off as a Player-Coach? (UPDATED)

Should Your VP Sales Start Off as a Player-Coach? ...

Why It May Take You 12-18 Months to Hire a Great VP, Sales — Period. And What to Do About It.

Why It May Take You 12-18 Months to Hire a Great V...

SaaS and The 7-10 Year Sales Cycle

SaaS and The 7-10 Year Sales Cycle

How the VPs of Sales of Talkdesk, Zenefits, Showpad and GuideSpark all Doubled Sales in One Sales Cycle

How the VPs of Sales of Talkdesk, Zenefits, Showpa...

Pick Up The Phone. Answer the Chat. Be Present.

Pick Up The Phone. Answer the Chat. Be Present.

From Marketo to Engagio: 7 Things That I’ve Learned Building Sales at an Early-stage Startup

From Marketo to Engagio: 7 Things That I’ve ...

Sorry, But Your Start-Up’s Team Isn’t Actually Any More Agile Than the Big Guys. Why You Really Still Can Win.

Sorry, But Your Start-Up’s Team Isn’t ...

I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

I Hired My VP of Marketing at $20k MRR. It Wasn...

How To (Successfully) Source Your First 2 Sales Reps

How To (Successfully) Source Your First 2 Sales Re...

Your Variable Comp Plans for Next Year: More Are Better

Your Variable Comp Plans for Next Year: More Are B...

Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For

Money, Bonuses, “Customers That Waste My Tim...

Your Variable Comp Plans for Next Year: You Probably Need More of Them

Your Variable Comp Plans for Next Year: You Probab...

Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

Can an 8-Person StartUp Sell to a CIO? Yes —...

A Great VP of Sales Isn’t Great at Everything

A Great VP of Sales Isn’t Great at Everythin...

That Super-Successful VP of Sales. Great? Or Just Lucky?

That Super-Successful VP of Sales. Great? Or Just ...

How We Increased Sales Nearly 100% In One Quarter

How We Increased Sales Nearly 100% In One Quarter

Your Quickest Way to Grow Faster: Move from Quarterly to Monthly Quotas. Today. Now.

Your Quickest Way to Grow Faster: Move from Quarte...

How to Hire A Great VP Sales: The Full Video and Transcript

How to Hire A Great VP Sales: The Full Video and T...

How to Cope With Long Sales Cycles

How to Cope With Long Sales Cycles

Can You Scale Sales in the Bay Area? $30k ACV is Probably The Cut-Off

Can You Scale Sales in the Bay Area? $30k ACV is P...

If You Leave the Low End of the Market … You Probably Can’t Go Back

If You Leave the Low End of the Market … You...

The One Secret Tip To Hiring a Great Sales Rep (In The Early Days)

The One Secret Tip To Hiring a Great Sales Rep (In...

BATNA – Why You are So Bad at Sales

BATNA – Why You are So Bad at Sales

10 Rules to Being a VP of Sales in a Startup

10 Rules to Being a VP of Sales in a Startup

See How Far Your VPs Can Take You. You May Be Surprised.

See How Far Your VPs Can Take You. You May Be Surp...

Outbound Always Works. If You Do It Right. And You Put In The Time.

Outbound Always Works. If You Do It Right. And You...

Why You’ll Need Just About $3,000,000 to Build Your First Real Sales & Marketing Team

Why You’ll Need Just About $3,000,000 to Bui...

SaaStr Podcast #152: Lars Nilsson, VP of Global Inside Sales @ Cloudera on Why SDRs Are The Most Important Role In The Sales Function

SaaStr Podcast #152: Lars Nilsson, VP of Global In...

Beware of the Confidence of High Win Rates

Beware of the Confidence of High Win Rates

Best of Customer Success

Popular Posts

CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

CLTV Isn’t The Whole Story. Don’t Shor...

If You Have 10 {Unaffiliated} Customers in SaaS — You Have Something. (Updated)

If You Have 10 {Unaffiliated} Customers in SaaS &#...

The $2 Million(*) Dollar Man/Woman: How to Think About Scaling Your Customer Success Team (Updated)

The $2 Million(*) Dollar Man/Woman: How to Think A...

I Never Lost a Customer I Actually Visited In Person

I Never Lost a Customer I Actually Visited In Pers...

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral...

Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

Dreamforce, Arse-Kissing, and Behavioral vs. Attit...

In The Early Days, You Won’t Have Enough Cus...

Your (Belated) SaaS New Year’s Resolution: Add a Layer

Your (Belated) SaaS New Year’s Resolution: A...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

Got 100 Customers? Believe It Or Not, It’s T...

Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

Your Customer Success Team. Hire Early. And No Squ...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

Got 100 Customers? Believe It Or Not, It’s T...

Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

Your Customer Success Team. Hire Early. And No Squ...

Turns Out, 85% of the World Likes “Contact Me”. Even Though You Don’t.

Turns Out, 85% of the World Likes “Contact M...

Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees. But Ideally, Forever.

Everyone in SaaS Needs to Do Customer Support. At ...

Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)

Want Happy Customers? Implement the 5-Visits-Plus-...

Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be.

Silos-in-the-Enterprise: Good. But Not All They Ar...

How to Think About The Huge Expenses of Events and Tradeshows

How to Think About The Huge Expenses of Events and...

Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer

Why You’ll Want to Raise $100,000,000+ for Y...

Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

Prisoners, And Why It Doesn’t Really Matter ...

Why It’s Year 3 When You Lose Your Larger Customers (And in The AI Age, It’s Becoming Year 2)

Why It’s Year 3 When You Lose Your Larger Cu...

Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS

Why There Is a 50/50 Chance You’ll Tilt Upma...

We All Get To Our First 50 Customers Our Own Way. Then It’s All The Same.

We All Get To Our First 50 Customers Our Own Way. ...

7 Simple Ideas to Immediately Improve Your Conversion Rates in SaaS

7 Simple Ideas to Immediately Improve Your Convers...

Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here.

Measure Your Churn. But What’s Even More Imp...

Pick Up The Phone. Answer the Chat. Be Present.

Pick Up The Phone. Answer the Chat. Be Present.

Customer Success Is A Single Digit Hire (Updated)

Customer Success Is A Single Digit Hire (Updated)

Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

Don’t Fear Business Process Change. It’...

The Ultimate SaaS Guide to Setting Up the Perfect NPS Campaign

The Ultimate SaaS Guide to Setting Up the Perfect ...

The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”

The Second-Timers: Mark Organ, CEO/Founder of Infl...

Don’t Fire Your “Worst” Customers. Hire Them a Psychiatrist Instead.

Don’t Fire Your “Worst” Customer...

Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For

Money, Bonuses, “Customers That Waste My Tim...

CEO’s Guide to Customer Success Budget Planning

CEO’s Guide to Customer Success Budget Plann...

Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)

Why CAC is Usually Irrelevant in Early-ish Stage S...

What should B2B SaaS companies do to ensure the success of their customers and reduce churn?

What should B2B SaaS companies do to ensure the su...

On Not Forgetting to be 10x Better

On Not Forgetting to be 10x Better

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore?

Dear SaaStr: What Do You Do When Your Startup is N...

Why NPS Is More Important Than Revenue

Why NPS Is More Important Than Revenue

Who Really Wields Social Authority In The C-Suite?

Who Really Wields Social Authority In The C-Suite?

What is the proper way to offboard a SaaS customer?

What is the proper way to offboard a SaaS customer...

Dear SaaStr: Should We Drop Customers That Complain Too Much?

Dear SaaStr: Should We Drop Customers That Complai...

Dear SaaStr: My Customer Missed the Deadline for AutoRenewal. How Do I Handle This Situation?

Dear SaaStr: My Customer Missed the Deadline for A...

Don’t Worry Too Much If All Your Customers are in “Tech”

Don’t Worry Too Much If All Your Customers a...

The Shifting Sands of SaaS Relationships. Here’s How to Handle It.

The Shifting Sands of SaaS Relationships. HereR...

Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans?

Dear SaaStr: How Do I Convince My Customers with M...

The Bloomberg Scandal and SaaS. Don’t Let It...

5 Great Resources to Help Your Customer Success Team Fight Churn

5 Great Resources to Help Your Customer Success Te...

Anthony Kennada (Gainsight), Menaka Shroff, Aaron Levie (Box): Running The Box Playbook – Even Better The Second Time (Video + Transcript)

Anthony Kennada (Gainsight), Menaka Shroff, Aaron ...

Customer Success is a Single Digit Hire (Video + Transcript)

Customer Success is a Single Digit Hire (Video + T...

SaaStr Podcasts for the Week with Box and Eventbrite — September 6, 2019

SaaStr Podcasts for the Week with Box and Eventbri...

SaaStr Podcast #428: How to Execute a Winning Self-Service Strategy with Wix Answers

SaaStr Podcast #428: How to Execute a Winning Self...

Best of Marketing

Popular Posts

Hire the Right Type of VP Marketing — Or You...

CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

CLTV Isn’t The Whole Story. Don’t Shor...

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

Why Lead Velocity Rate (LVR) Is The Most Important...

Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x

Why Tilting Just a Smidge from Self-Service Can Gr...

Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

Dreamforce, Arse-Kissing, and Behavioral vs. Attit...

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral...

How to Sell to SMBs And Still Get to $100m in ARR

How to Sell to SMBs And Still Get to $100m in ARR

Is 5x the New 2x in SaaS?

Is 5x the New 2x in SaaS?

In The Early Days, You Won’t Have Enough Cus...

A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

A Solution Sale Can Capture 3-20x the Revenues of ...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

Got 100 Customers? Believe It Or Not, It’s T...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

Got 100 Customers? Believe It Or Not, It’s T...

Your VP Sales Has a Sales Quota. Your VP Marketing Has To Have a Quota, Too.

Your VP Sales Has a Sales Quota. Your VP Marketing...

Monthly Quotas are Better than Quarterly, At Least Until $10m ARR or So. Here’s Why.

Monthly Quotas are Better than Quarterly, At Least...

Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)

Want Happy Customers? Implement the 5-Visits-Plus-...

Freemium is Back! But You’ll Probably Need 50 Million Active Users for Freemium to Actually Work as a Business Model.

Freemium is Back! But You’ll Probably Need 5...

The Top 10 Worst Pieces of SaaS Advice (Updated)

The Top 10 Worst Pieces of SaaS Advice (Updated)

TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.

TAM is Great. But What Really Matters is That You ...

Don’t Confuse Room at the Bottom with Disruption

Don’t Confuse Room at the Bottom with Disrup...

The Confounding Logic of Discounting

The Confounding Logic of Discounting

Doing 5, 6 or 7 Figure Deals? Don’t Forget the Services Revenue

Doing 5, 6 or 7 Figure Deals? Don’t Forget t...

How to Think About The Huge Expenses of Events and Tradeshows

How to Think About The Huge Expenses of Events and...

As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You

As Long As You Are Growing 60% Or More — You...

7 Learnings: Building Your First, Great Sales Development (SDR) Team

7 Learnings: Building Your First, Great Sales Deve...

When Big Companies Can Kill You. And When They Can’t.

When Big Companies Can Kill You. And When They Can...

22 Critical Tips in Hiring a Great VP Marketing (From Marketo, EchoSign, Insightly)

22 Critical Tips in Hiring a Great VP Marketing (F...

Why It’s Year 3 When You Lose Your Larger Customers (And in The AI Age, It’s Becoming Year 2)

Why It’s Year 3 When You Lose Your Larger Cu...

Two SaaS Metrics That Actually Don’t Matter That Much in the Earliest Days: Absolute Churn and Sales Cycles

Two SaaS Metrics That Actually Don’t Matter ...

Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

Prisoners, And Why It Doesn’t Really Matter ...

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That...

Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS

Why There Is a 50/50 Chance You’ll Tilt Upma...

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That...

“The Predictable Revenue Guide To Tripling Your Sales” by Aaron Ross and Jason M. Lemkin — Download Part 1 Now!

“The Predictable Revenue Guide To Tripling Y...

The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly

The Law of Attach Rates, And Why Partners Usually ...

How Much Can You Really Spend on Marketing? (And The “Problem” With The S+M=ACV Axiom)

How Much Can You Really Spend on Marketing? (And T...

7 Simple Ideas to Immediately Improve Your Conversion Rates in SaaS

7 Simple Ideas to Immediately Improve Your Convers...

7 Simple Steps to Getting to Cash-Flow Positive Faster (in SaaS)

7 Simple Steps to Getting to Cash-Flow Positive Fa...

It Doesn’t Really Matter When Your Competitor is Acquired. (Except It Means You Weren’t.)

It Doesn’t Really Matter When Your Competito...

Pick Up The Phone. Answer the Chat. Be Present.

Pick Up The Phone. Answer the Chat. Be Present.

A Little Less About Pricing. A Little More About Deal Size. Please.

A Little Less About Pricing. A Little More About D...

Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here.

Measure Your Churn. But What’s Even More Imp...

Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.

Yes, You Can Measure Everything. Marketing, PR, De...

In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.

In SaaS, Your Burn Rate is Muchly a Function of Yo...

I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

I Hired My VP of Marketing at $20k MRR. It Wasn...

50,000,000+ Views Later: What I’ve Learned About Content Marketing

50,000,000+ Views Later: What I’ve Learned A...

Gadi Shamia, COO of Talkdesk: “8 Things I Learned After Joining a Hyper-Growth SaaS Startup”

Gadi Shamia, COO of Talkdesk: “8 Things I Le...

The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”

The Second-Timers: Mark Organ, CEO/Founder of Infl...

Andy Wilson, CEO of Logikcull: “10 Things We’ve Learned From Exhibiting at Dozens of Trade Shows”

Andy Wilson, CEO of Logikcull: “10 Things We...

How do you price a Saas which generates revenue for the customer?

How do you price a Saas which generates revenue fo...

What Lies Beyond $100m ARR? Your Company-as-a-Platform. For Others.

What Lies Beyond $100m ARR? Your Company-as-a-Plat...

Best of Fundraising & Venture Capital

Popular Posts

Why VCs Need Unicorns Just to Survive

Why VCs Need Unicorns Just to Survive

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

A Real Life SaaS Case Study: Eloqua. Marketo. Pard...

Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum

Acquisitions — If You Do Sell, Try to Make S...

An Insider’s Guide to Convertible Debt vs. Equity

An Insider’s Guide to Convertible Debt vs. E...

The Simple Reason Why There Will be 10-20 Great CRM IPOs in the Next Few Years

The Simple Reason Why There Will be 10-20 Great CR...

The Pernicious Effect of Dilution in SaaS: The Cold, Hard, Bloody numbers

The Pernicious Effect of Dilution in SaaS: The Col...

Eating My Own SaaStr Dogfood: Why I Invested in Algolia Search-as-a-Service

Eating My Own SaaStr Dogfood: Why I Invested in Al...

Why There Aren’t More Enterprise Start-Ups: Because You Can’t Do Cr*p with a $750k Seed Round in SaaS

Why There Aren’t More Enterprise Start-Ups: ...

Everybody Lies: SaaS Revenues in the Inc. 5000

Everybody Lies: SaaS Revenues in the Inc. 5000

Why I’d Go Big. And Why You Should Ignore Me, and Most of the Others That Tell You That.

Why I’d Go Big. And Why You Should Ignore Me...

What Is Your Social Contract With Your VCs?

What Is Your Social Contract With Your VCs?

Start-Up Success in SaaS? You Have to Bend the Odds In Your Favor. Some Thoughts on How to Do It.

Start-Up Success in SaaS? You Have to Bend the Odd...

Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer

Why You’ll Want to Raise $100,000,000+ for Y...

Don’t Accidentally Bootstrap Yourself to Death

Don’t Accidentally Bootstrap Yourself to Dea...

Why if You are a VC You Should be Insanely Rich

Why if You are a VC You Should be Insanely Rich

Going Big in Venture Capital

Going Big in Venture Capital

Why Only 12% of VCs Can Be Considered Successful. Max.

Why Only 12% of VCs Can Be Considered Successful. ...

The Top 8 Mistakes I Made In My First 18 Months As a VC Partner

The Top 8 Mistakes I Made In My First 18 Months As...

7 Simple Steps to Getting to Cash-Flow Positive Faster (in SaaS)

7 Simple Steps to Getting to Cash-Flow Positive Fa...

Tier 1 VC is Great. But More Money May Be Even Better.

Tier 1 VC is Great. But More Money May Be Even Bet...

The Pros and Cons of Taking an Inside VC Led-Round

The Pros and Cons of Taking an Inside VC Led-Round

As Long As We Have 20-30 SaaS Decacorns by 2021 … All Is Good

As Long As We Have 20-30 SaaS Decacorns by 2021 &#...

Yes, You Need to Fundraise 52 Weeks a Year. The 1-and-30 Rule.

Yes, You Need to Fundraise 52 Weeks a Year. The 1-...

It Doesn’t Really Matter When Your Competitor is Acquired. (Except It Means You Weren’t.)

It Doesn’t Really Matter When Your Competito...

My 4 Year Anniversary. Thoughts on Selling Your Company.

My 4 Year Anniversary. Thoughts on Selling Your Co...

If You Get Acquired, You’ll Need to Learn to Move from Persuasion to Alignment

If You Get Acquired, You’ll Need to Learn to...

The 10x Rule: What Raising $1 of Venture Capital Really Means

The 10x Rule: What Raising $1 of Venture Capital R...

The Workday IPO and ‘F You Money

The Workday IPO and ‘F You Money

If You Want to Get Funded – Dude, Make It Easy On Them (Updated)

If You Want to Get Funded – Dude, Make It Ea...

If You Sell Your Company, You’ll Either Feel Like A Used Car Salesman — Or Like Hugo From “Lost”

If You Sell Your Company, You’ll Either Feel...

Eating My Own SaaStr Dogfood: Why I Invested in RainforestQA

Eating My Own SaaStr Dogfood: Why I Invested in Ra...

Things Not to Share With VCs (and Others) Pre-Term Sheet

Things Not to Share With VCs (and Others) Pre-Term...

The Best $500,000 I Ever Raised — And Why Party Rounds May Not Be the Way to Go in Slightly Tougher Times

The Best $500,000 I Ever Raised — And Why Pa...

What If There Are No Natural Acquirers (For Your Company)?

What If There Are No Natural Acquirers (For Your C...

The All-In Dilution from an Outside CEO: Just Make Sure You Do the Math

The All-In Dilution from an Outside CEO: Just Make...

Don’t Worry About Losing All Your Investors’ Money

Don’t Worry About Losing All Your Investors&...

How to Know If You Should Go for Venture Capital, In One Easy Question

How to Know If You Should Go for Venture Capital, ...

Why Zynga was Right to Buy OMGPop and Words With Friends, And What it Means for SaaS

Why Zynga was Right to Buy OMGPop and Words With F...

Building the Cult of You

Building the Cult of You

The $64,000,000 Question: When Things Become Unstoppable

The $64,000,000 Question: When Things Become Unsto...

One More Reason to Take That M&A Offer – Sponsor Turnover

One More Reason to Take That M&A Offer –...

Benchmarks in SaaS for Seed and Series A Rounds in 2017

Benchmarks in SaaS for Seed and Series A Rounds in...

BATNA, And Oracle’s $811m Purchase of Eloqua

BATNA, And Oracle’s $811m Purchase of Eloqua

If You Sell Your Company, Use a Banker

If You Sell Your Company, Use a Banker

Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

Bootstrapping in SaaS? It Works. But Add ~4 Years ...

SaaS is Good for Old People

SaaS is Good for Old People

5 Tips To Make The Journey More Fun

5 Tips To Make The Journey More Fun

How to Get Bought For $1 Billion or More: The Future of SaaS M&A (Video + Transcript)

How to Get Bought For $1 Billion or More: The Futu...

Palo Alto is Finally, Totally, Fully Back After 4 Years. What Does it Mean?

Palo Alto is Finally, Totally, Fully Back After 4 ...

The Different Flavors of Risk Early Stage VCs Take

The Different Flavors of Risk Early Stage VCs Take

Best of Product & Pricing

Popular Posts

CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

CLTV Isn’t The Whole Story. Don’t Shor...

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

Why Lead Velocity Rate (LVR) Is The Most Important...

How Cheap a Product Can You Have And Still Have Salespeople?

How Cheap a Product Can You Have And Still Have Sa...

From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.

From Initial Traction to Initial Scale (~$10M in A...

How To Know You’ve Hit Initial Traction In SaaS. The Moment When You’ve Got A Real Company.

How To Know You’ve Hit Initial Traction In S...

The Next Wave of SMB SaaS: True Solutions. Priced as Such.

The Next Wave of SMB SaaS: True Solutions. Priced ...

Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x

Why Tilting Just a Smidge from Self-Service Can Gr...

Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.

Planning to Do a SaaS Startup? Don’t Forget ...

How to Sell to SMBs And Still Get to $100m in ARR

How to Sell to SMBs And Still Get to $100m in ARR

Is 5x the New 2x in SaaS?

Is 5x the New 2x in SaaS?

A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

A Solution Sale Can Capture 3-20x the Revenues of ...

If You Go Small, You’ll Never Have a Legacy

If You Go Small, You’ll Never Have a Legacy

Monthly Quotas are Better than Quarterly, At Least Until $10m ARR or So. Here’s Why.

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The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork’s CEO Hayden Brown (Pod 532 + Video)

The Secrets to Scaling a Public Company with a 75%...

Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe (Pod 558 + Video)

Building a Values Playbook that Led to a $1.3B Exi...

Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)

Scaling Customer Success in 2022 From Series A to ...

How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

How to Scale a Platform and Ecosystem to $10B with...

Sales-led vs. Product-led? Today’s startups need both, with Jason Eubanks, CRO at Harness (Video)

Sales-led vs. Product-led? Today’s startups need b...

The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude’s VP of APJ Mark Velthuis (Pod 641 + Video)

The Playbook to Blending Product-Led Growth with S...

The Power of Content: Driving Growth Through Storytelling with Monte Carlo CEO Barr Moses and Head of Content and Communications Molly Vorwerck (Video)

The Power of Content: Driving Growth Through Story...

SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaS Couples Counseling for Sales & Marketing...

The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

The Top 10 Mistakes People Make When Hiring a VP o...

What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross

What It’s Like Running a Profitable $400M Public S...

How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with SaaStr CEO and Founder Jason Lemkin

How to Think About Product-Led Growth, Bootstrappi...

How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

How to Navigate the Shift to Generative AI with Pa...

Byron Deeter, Partner @ Bessemer Venture Partners: 10 Laws of Building a Unicorn (Video + Transcript)

Byron Deeter, Partner @ Bessemer Venture Partners:...

Tomasz Tunguz (Partner, Redpoint Ventures) + Ludo Ulrich (Head of Startup Relations, Salesforce for Startups) – AI: The New Platform for SaaS (Video + Transcript)

Tomasz Tunguz (Partner, Redpoint Ventures) + Ludo ...

CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

CEOs of Zapier, Walkme and Dialpad: How to Build Y...

Realizing the Business Impact of Partnerships with Box (Video + Transcript)

Realizing the Business Impact of Partnerships with...

How to Expand Internationally – Lesson From VP of Growth @ LinkedIn (Video + Transcript)

How to Expand Internationally – Lesson From ...

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

The Funnel is Dead. Long Live the Flywheel. With H...

From Freemium to Enterprise with Slack (Video + Transcript)

From Freemium to Enterprise with Slack (Video + Tr...

A Look Back: Building a Sales Team that Can Go from $0-$50M, Learnings from Algolia (Video + Transcript)

A Look Back: Building a Sales Team that Can Go fro...

Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

Seed Investing Today: What’s Changed, What H...

SaaStr Podcast #423: Google’s Director of Global Marketing Shares 7 Common Enterprise Marketing Mistakes

SaaStr Podcast #423: Google’s Director of Gl...

Chime’s CEO Chris Britt and Satya Patel, Partner at Homebrew: How to Ring the Bell on The Competition

Chime’s CEO Chris Britt and Satya Patel, Par...

How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot and Seismic (Podcast 513 and Video)

How to Scale Outbound Sales with the CROs of Outre...

Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

Revenue Marketing: Build for Scale with Podium SVP...

10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

10 Mistakes in Building Out Your Revenue Organizat...

Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times with Point Nine Founder and Partner Christoph Janz (Pod 599 + Video)

Growth vs. Efficiency: How to Weatherproof Your Sa...

SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank (Pod 617 + Video)

SaaStr CRO Confidential: Founders Fund Partner Sam...

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Schmoozing Is Dead, Agents Are Hitting 120% of Humans, and Growth Is the Only Thing That Matters: 10 Things From the Closing Q&A at SaaStr AI Annual 2026

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We just wrapped SaaStr AI Annual 2026, and the closing Q&A on Day 3 ended up being one of the most engaged of the whole gathering. No script, no prepared deck, just an hour-and-a-half of questions from the audience on the topics most on their mind. We went off on...

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Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?

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Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...

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