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Dear SaaStr: What’s Really Changed in GTM in 2026?

Dear SaaStr: I run revenue at a B2B company doing about $40M ARR. My playbook is basically the one I built in 2021 and 2022, and it's working worse every quarter. What's actually changed in go-to-market, and what should I be doing differently? The ICONIQ State of...

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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai

Building AI Agents That Actually Work: Lessons from Jason Lemkin, Jeanne DeWitt Grosser (Vercel), Amelia Lerutte & Amjad Masad (Replit)

The half-day that kicked off SaaStr AI Annual 2026 was the most concrete look we’ve put on a stage at what running a company on AI agents actually looks like. Not the hype version. The real version, with the costs, the bugs, the drift, and the wins. Four sessions, four very different angles: a hands-on…
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Blog Posts, Q&A, Sales

Dear SaaStr: What’s Really Changed in GTM in 2026?

Dear SaaStr: I run revenue at a B2B company doing about $40M ARR. My playbook is basically the one I built in 2021 and 2022, and it’s working worse every quarter. What’s actually changed in go-to-market, and what should I be doing differently? The ICONIQ State of Go-to-Market 2026 report is some of the best…
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