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Why Marketing Should Almost Never Report to Sales

Does it make sense for marketing to report into sales?  It can seem simplest … on paper.  Sales is already responsible for revenue, after all. This is an important but subtle mistake so many make. On paper, it can seem to make sense for marketing to report to sales in...

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Blog Posts, Fundraising

VCs Are Diversified, Yes. But That Also Means They Need a Constant Stream of Hits. Like Netflix. Every Single Year.

Founders often say VCs are “lucky” because they’re diversified. They get multiple at-bats. They can spread their bets across dozens of companies and only need a few to work out. And yes — that’s true. But the converse is also true. And it’s the part most founders never really think about. VCs Don’t Just Need…
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Blog Posts

Why Marketing Should Almost Never Report to Sales

Does it make sense for marketing to report into sales? It can seem simplest … on paper. Sales is already responsible for revenue, after all. This is an important but subtle mistake so many make. On paper, it can seem to make sense for marketing to report to sales in many cases: Your VP of…
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Blog Posts, Sponsored Posts

How Attention.com Turns Sales Calls Into Pipeline: The Best GTM Data You Own, and Why Most B2B Teams Throw It Away

At SaaStr AI 2026, Anis Bennaceur, co-founder and CEO of Attention.com, gave one of the more practical go-to-market sessions of the week. Attention is a Series B company at roughly $15M ARR, growing 4-5x year over year, with customers including Scale AI, Lovable, Abridge, and Engine.com. The product automates increasingly intelligent work for sales teams….
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