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Try the New Digital AI Jason 2.0 — For Free! Get All Your B2B + AI Questions Answered!
Mar 19, 2026
So the very first AI Agent we rolled out was "Digital Jason" on our websites and it has served us well, answering 100,000s of thousands of questions for founders and B2B execs. But we are builders, so this week we decided to build our own. It's better, and you can try...
Dear SaaStr: At What Stage Should a Startup Hire a CMO?
Mar 19, 2026
Dear SaaStr: At What Stage Should a Startup Hire a CMO? Answer: Roughly, when demand gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team: When you have...
I Added an AI Chatbot to Our AI VP of Marketing Today. Cost? $0.20. Time? 25 Seconds. It’s Better Than 98% of What I Could Buy.
Mar 18, 2026
Software disruption, software deflation, and the death of the old vendor playbook. All in one screenshot. https://twitter.com/jasonlk/status/2034004846232457597?s=20 Let me tell you what happened yesterday afternoon. We have an app we vibe-coded ourselves...
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Try the New Digital AI Jason 2.0 — For Free! Get All Your B2B + AI Questions Answered!
By Jason Lemkin | March 19, 2026
So the very first AI Agent we rolled out was “Digital Jason” on our websites and it has served us well, answering 100,000s of thousands of questions for founders and B2B execs. But we are builders, so this week we decided to build our own. It’s better, and you can try it free here. It…
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Blog Posts, Q&A
Dear SaaStr: At What Stage Should a Startup Hire a CMO?
By Jason Lemkin | March 19, 2026
Dear SaaStr: At What Stage Should a Startup Hire a CMO? Answer: Roughly, when demand gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team: When you have enough of a lead generation engine going, AND…
Continue Reading
Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
I Added an AI Chatbot to Our AI VP of Marketing Today. Cost? $0.20. Time? 25 Seconds. It’s Better Than 98% of What I Could Buy.
By Jason Lemkin | March 18, 2026
Software disruption, software deflation, and the death of the old vendor playbook. All in one screenshot. I added an AI chatbot to our AI VP of Marketing today to talk directly to it It really works great It is better than 98% of products we could buy. Cost? $0.20 on @Replit and took 25 seconds…
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

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Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box

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Popular Q&A
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod
Apr 19, 2024
How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.
Rule 1: New minimum is $400K per employee
Rule 2: Go multi-product
Rule 3: Your second product must be bigger than your first product
Cheat code: Double your prices
Rule 4: 30% of your revenue is international
Rule 5: Localize your product
Cheat code: Remove friction
Rule 6: 100% net revenue retention
Rule 7: Don’t raise double digit millions



