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What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days

RevenueCat just published one of the richest datasets on free trials out there. They have the data, at least for mobile subscriptions apps, where they power 60%+ of the subscription management. SaaStr Fund made the very first investment in RevenueCat back in 2018, so I’ve watched this dataset grow from a few hundred apps to…
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."

Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."

Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew Cirne, CEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."

Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."

Aaron Levie, CEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."

Phil Fernandez, CEO & Co-Founder of Marketo

"SaaStr is my peeps."

Dharmesh Shah, CTO of Hubspot

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