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The 2x ARR Club: Don’t Let It Be You
Feb 17, 2026
There's a new club in B2B nobody wants to join. It was there before, this club, but it's gotten even more members since the SaaS Crash of 2026. A growing cohort of public B2B companies — not one or two, but twelve or more — are trading below 2.5x revenue. Many below...
Salesforce Now Has 3+ Pricing Models for Agentforce. And Maybe Right Now, That’s The Way to Do It.
Feb 17, 2026
Salesforce has now shipped three different pricing models for Agentforce — in roughly 18 months. First, $2 per conversation when they launched. Then Flex Credits at $0.10 per action in May 2025. And now per-user licenses starting at $125/user/month with what Benioff...
Five “Cons” To Adding a Free Edition
Feb 17, 2026
Dear SaaStr: Is There Any "Con" In Giving Our Sales Tool For Free to Early-Stage Startups? Free can absolutely work. Done right, it's built some of the biggest companies in B2B + AI: ChatGPT. Claude. Cursor. Slack. Zoom. Canva. Notion. Figma. Almost every AI video...
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Blog Posts, Growth
The 2x ARR Club: Don’t Let It Be You
By Jason Lemkin | February 17, 2026
There’s a new club in B2B nobody wants to join. It was there before, this club, but it’s gotten even more members since the SaaS Crash of 2026. A growing cohort of public B2B companies — not one or two, but twelve or more — are trading below 2.5x revenue. Many below 1x. Some below…
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Artificial Intelligence (AI), Blog Posts, SaaS Product Pricing, SaaStr.Ai
Salesforce Now Has 3+ Pricing Models for Agentforce. And Maybe Right Now, That’s The Way to Do It.
By Jason Lemkin | February 17, 2026
Salesforce has now shipped three different pricing models for Agentforce — in roughly 18 months. First, $2 per conversation when they launched. Then Flex Credits at $0.10 per action in May 2025. And now per-user licenses starting at $125/user/month with what Benioff frames as “digital labor.” Three pricing models. All running at the same time….
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Blog Posts, Career Growth & Advice, Growth, Leadership, Marketing, Q&A, Sales
Five “Cons” To Adding a Free Edition
By Jason Lemkin | February 17, 2026
Dear SaaStr: Is There Any “Con” In Giving Our Sales Tool For Free to Early-Stage Startups? Free can absolutely work. Done right, it’s built some of the biggest companies in B2B + AI: ChatGPT. Claude. Cursor. Slack. Zoom. Canva. Notion. Figma. Almost every AI video generation tool out there. All built massive businesses on the…
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

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Scott Dorsey, CEO of ExactTarget

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Aaron Levie, CEO and Co-Founder of Box

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Popular Q&A
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod
Apr 19, 2024
How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.
Rule 1: New minimum is $400K per employee
Rule 2: Go multi-product
Rule 3: Your second product must be bigger than your first product
Cheat code: Double your prices
Rule 4: 30% of your revenue is international
Rule 5: Localize your product
Cheat code: Remove friction
Rule 6: 100% net revenue retention
Rule 7: Don’t raise double digit millions



