So we decided to do some folks a solid this year for SaaStr Annual.

It’s tougher times for many, job hunting is tougher, and in general meeting the best of the best in SaaS and Cloud IRL is more valuable than ever.

And when we polled the 400+ CROs, CMOs and CCOs attending SaaStr Annual, almost 100% of them said they were hiring.

So we did something we’ve never done before:

We offered all 840+ of the past SDRs, AEs and more than had done booth duty at SaaStr Annual based in the SF Bay Area a chance to come this year for a 1 day pass — completely free.  On us.

To actually experience Annual for real, not to just be stuck in a booth.  To network, meet hundreds of great VPs of Sales, CROs, founders, and more.  A gift, IMHO.

Literally, every single CRO at SaaStr Annual I talked to was hiring.  100% of them.

SaaStr Annual may be relatively low cost compared to peer events (which today usually are priced 2x-3x higher), and we also offer 50% off if you just buy early … that price of course may be out of reach to many junior sales execs.

So we quietly reached out to about 840 of our past Booth Heroes and Booth Professionals.

Admittedly, many might not still be in the SF Bay Area, making travel tough.  But if there’s a will, there’s a way.  These are sales execs after all!

And how many took us up on this unprecedented offer?  That no one ever does?  To learn, to hobnob, to network at an elite level?

4

Yes, Four.

You can read what you want into it, but I view it at least as one quantitative data point on the state of ennui in SaaS today.  Only 4 out of 840 sales execs wanted to put in the energy to click on bettering themselves and their careers — for free.