Why Your Cost of Sales Generally Doubles As You Scale
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to … Continue reading Why Your Cost of Sales Generally Doubles As You Scale
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